HAY is a Danish furniture and accessories brand known for its minimal, functional, and playful design ethos - selling miscellaneous home products ranging from desktop stationery, bedding, to kitchen wares. Swedish contemporary clothing brand, COS, offers a very similar design aesthetic in its product assortment. For the AW '17/18 season, COS continued its 'Scandinavian love affair' for HAY's simple yet super useful products. The items in this collection are juxtaposed against pastel-hued props of different mediums such as cardboard - to create and provide stylish miniature sets to showcase the merchandise.
Pictured below are the visuals from a previous collaboration between COS x HAY, entitled 'Wooden Wonderland'. This collection showcases various childrenswear pieces featuring clean lines, shapes, and bold hues - paired with large wooden colorful blocks manufactured by HAY.